Competitive Edge - Sports & Entertainment Marketing News

NBA Exploring Possibilities for Future ‘Field of Dreams’-Style Game

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Following the success of the NHL’s Winter Classic and MLB’s Field of Dreams game, the NBA is looking to get in on hosting games at non-traditional venues.

According to NBA Executive Vice President Evan Wasch on The Crossover podcast, the Association continues to explore the feasibility of outdoor games or even setting up a hardwood floor someplace other than the league’s current arenas.

Click here to read the story at bleacherreport.com.

Discussion Questions:

  1. What is the difference between sports marketing and sports management?
  2. What is the event triangle?
  3. What is a venue as it relates to event management and marketing?
  4. Why would the NBA be interested in hosting games at a non-traditional venue?
  5. If you were the NBA, what venue would you select?
  6. From an event marketing perspective, how might the NBA promote an event a non-traditional venue?
  7. What logistics might event organizers need to prepare for from an event planning perspective?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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