Competitive Edge - Sports & Entertainment Marketing News

NBA Unveils Revamped Finals Logo with Nod to Past Design

The NBA’s 75th anniversary season has come with numerous celebrations of the league’s rich history. The latest way in which the NBA has chosen to harken back to its past is with a revamped Finals logo. 

Click here to read the story at si.com.

Discussion Questions:

  1. What is promotion?
  2. Why is the NBA promoting the league’s 75th anniversary?
  3. What is a brand?
  4. Why do companies use logos?
  5. What is a rebrand?
  6. Do you think a “reimagined logo” is considered a rebrand? Why or why not?
  7. Why do you think the NBA has a specific logo for the Finals?
  8. Why do you think the NBA revamped the Finals logo?
  9. Do you like the new logo?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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