Competitive Edge - Sports & Entertainment Marketing News

NCAA revenue returned to $1.15 billion in 2021, but prospect of pandemic impacts looms

The NCAA had $1.155 billion in total revenue for its 2021 fiscal year, as its finances returned to nearly normal conditions after the COVID-19 pandemic forced the cancelation of the 2020 Division I men’s basketball tournament, the association’s new audited financial statement shows.

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Discussion Questions:

  1. What is revenue?
  2. Why is revenue important to the NCAA?
  3. How does the NCAA generate revenue?
  4. What are ticket sales?
  5. Why are ticket sales important to a sports and entertainment organization?
  6. How has the pandemic impacted the NCAA’s ability to generate revenue?
  7. Based on information from this story, how did the NCAA manage to generate record revenue?
  8. The headline of the story suggests the “prospect of pandemic impacts looms.” What does that mean and do you think the NCAA should be concerned? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.