Competitive Edge - Sports & Entertainment Marketing News

Netflix’s gaming push could be its secret sauce for continued domination

Netflix is finally mixing games into its gargantuan library of content. It’s a huge power play and a markedly different approach from rival services that are primarily focused on snapping up IP. It’s a new way for Netflix to keep subscribers hooked on its service — and gaming could just be its winning play for continued streaming dominance.

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Discussion Questions:

  1. Why do you think Netflix is getting into gaming?
  2. What is a brand?
  3. How might the Netflix brand impact its launch of the new gaming service?
  4. What does differentiation mean from a marketing perspective?
  5. Who might represent competition for Netflix in the gaming space?
  6. How might Netflix establish a differentiation strategy for its gaming service?
  7. In your opinion, will Netflix’s entry into the gaming market prove to be a success? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.