Competitive Edge - Sports & Entertainment Marketing News

New York Yankees Top Sportico’s 2021 MLB Valuations at $6.75 Billion

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Major League Baseball has taken its lumps the past decade. An audience too old, a game too slow and a dearth of marketable stars have it doomed, shout the naysayers. Not to mention the crumbling regional sports network model and potential labor strife, which have added more fuel to the fire over the last 12 months, as the sport reeled from record-breaking financial losses in 2020 due the pandemic.

Click here to read the story at sportico.com.

Discussion Questions:

  1. What factors might influence how valuable a MLB franchise might be?
  2. What is revenue?
  3. How important is revenue to the valuation of a pro sports team?
  4. How do sports teams like the Yankees generate revenue?
  5. MLB has faced significant challenges in the last ten years. Why do you think franchise values continue to grow despite those challenges?
  6. In your opinion, will the value of MLB franchises continue to grow in the next decade? Why or why not?
  7. From a marketing perspective, how can MLB plan to grow the game in a way that will ensure the value of its teams will continue to rise?
  8. Why is it important for pro sports leagues like MLB to have strong leadership?
  9. How do you think leadership impacts the long term growth of a league like Major League Baseball?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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