Competitive Edge - Sports & Entertainment Marketing News

NFL and German Bundesliga soccer league joining forces on international games 

The National Football League and the German Bundesliga (DFL) soccer league announced an agreement on Thursday that will see two of the world’s most successful sporting operations collaborate to help grow business in their respective markets.

Click here to read the story at cnbc.com.

Discussion Questions:

  1. What is promotion?
  2. Why is promotion to a sports league like the NFL or Bundesliga?
  3. What is cross promotion?
  4. What is a global product?
  5. Who is Bundesliga?
  6. Are the NFL and Bundesliga global products? Why or why not?
  7. Why do you think the NFL is partnering with Bundesliga?
  8. Based on information from this story, describe this cross promotion between the NFL and Bundesliga.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

SEARCH COMPETITIVE EDGE:

RECENT POSTS:

POST CATEGORIES

COMPETITIVE EDGE ARCHIVE

FOLLOW SCC