Competitive Edge - Sports & Entertainment Marketing News

NFL Joins NBA Top Shot Maker to Test Digital Collectibles Demand

NFL All Day, a digital collectible platform built by Dapper Labs, officially launches today as the league continues to develop its blockchain offering.

Click here to read the story at yahoo.com.

Discussion Questions:

  1. What are collectibles?
  2. What are digital collectibles?
  3. What are collectibles as it relates to the business of sports and entertainment?
  4. What is the difference between the marketing of sports and entertainment and marketing through sports and entertainment?
  5. Which do you think best describes the NFL’s foray into digital collectibles?
  6. What is licensing?
  7. Describe licensing as it relates to the NBA and Top Shot.
  8. Why do you think the NFL is testing digital collectibles?
  9. In your opinion, will the new product be a success? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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