Competitive Edge - Sports & Entertainment Marketing News

NFL TV ratings roar back to a ‘golden zone’ thanks to Cowboys, parity and year-round drama

In 2017, I sat with Dallas Cowboys owner Jerry Jones in training camp and we talked about the state of the league. We chewed on his upcoming Hall of Fame speech, batted around the idea of the NFL attempting to get a marketing foothold in China, and finished up chatting a bit about the declining TV ratings in sports, which at the time, was just beginning to hit the league.

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Discussion Questions:

  1. What are broadcast rights?
  2. What are ratings?
  3. Why do you think the broadcast rights to live sports are so expensive?
  4. Why are ratings important to broadcast companies?
  5. Why are ratings important to the NFL?
  6. Why are ratings important to advertisers?
  7. According to information from this news story, why ratings are up for the NFL this year?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.