How did you fall in love with the NFL? If you are like me, it was because you discovered America’s Game on one of America’s most famous inventions: television.
Click here to read the story at si.com.
- What is an industry?
- According to your textbook (The Business of Sports and Entertainment), how big is the sports industry?
- What factors led to the NFL’s growth?
- According to this news story, what are the NFL’s priorities in terms of making NFL football “more available” and better for fans?
- How are they addressing each of those priorities?
- How important do you think reaching international fans might be to the NFL?
- What can the league do to reach more international fans?
- If you were a marketing professional working for the NFL, what would you recommend as a strategy for helping the league to grow? Be prepared to share your ideas in class.