Competitive Edge - Sports & Entertainment Marketing News

NHL and TikTok sign deal for tailgate parties and exclusive content 

The National Hockey League (NHL) has announced a new partnership with social media giant TikTok.

The deal will aim to deliver a range of new fan experiences and activations across the short-form video platform, with the National Hockey League Players’ Association (NHLPA) also signed up to help deliver player-driven TikTok content.

Click here to read the story at sportspromedia.com.

Discussion Questions:

  1. What is social media marketing?
  2. Why do you think social media marketing is important to professional sports leagues like the NHL?
  3. Describe the partnership between the NHL and TikTok.
  4. How does TikTok benefit from a partnership with the NHL?
  5. How does the NHL benefit from a partnership with TikTok?
  6. What is a target market?
  7. Why do you think it is important for social media marketing professionals to understand their target market?
  8. How might the NHL’s marketing strategy differ from how it communicates with fans on Twitter?
  9. How might the NHL’s marketing strategy differ from how it communicates with fans on Facebook?
  10. How might the NHL’s marketing strategy differ from how it communicates with fans on Snap?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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