Competitive Edge - Sports & Entertainment Marketing News

NIL offers fertile ground for brands, but it needs ‘turnkey’ solutions to grow

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Since the NCAA ruled in July that college athletes can be compensated for their name, image and likeness (NIL), a number of brands have been quick to forge partnerships, from Degree to Denny’s and Outback Steakhouse. But not even four months into the policy and marketers are encountering issues stemming from the lack of organized solutions that could help them navigate and leverage a growing pool of athletes that are seeking monetization.

Click here to read the story at marketingdive.com.

Discussion Questions:

  1. What is NIL?
  2. A few months into the college football season, how would you assess the NIL landscape thus far (based on information from this story)?
  3. What is endorsement?
  4. What types of companies might benefit from a college athlete endorsing its products or services?
  5. What types of athletes might offer the most appeal to a brand?
  6. What are some challenges brands have seen thus far with NIL?
  7. What types of challenges do you think athletes might be facing with NIL?
  8. According to this story, is there room for growth in the NIL space? How so?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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