Competitive Edge - Sports & Entertainment Marketing News

NWHL rebrands to Premier Hockey Federation, removing ‘women’ from its name

When members of the inaugural National Women’s Hockey League take the ice in November, they won’t be representing the same league they’ve known the past six seasons.

Click here to read the story at seattletimes.com.

Discussion Questions:

  1. What is branding?
  2. What is rebranding?
  3. Why is branding important to a pro sports league?
  4. What is the PHF?
  5. Why do you think the NWHL chose to rebrand?
  6. Why do you think the league chose to drop the word “Women’s” from its name as part of the rebrand?
  7. What message do you think the league hopes to communicate to its fans through this rebranding effort?
  8. What do you think the league can do to continue to grow? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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