The National Women’s Soccer League has called off games this weekend after a brutal week of negative headlines surrounding toxic environments and imbalances of power among clubs. The league announced the move on Friday.
Click here to read the story at cbssports.com.
- What is publicity?
- How do you think the negative publicity from the recent NWSL controversy might impact the league?
- What is crisis management?
- What role might a PR or communications professional have in helping an organization to navigate crises such as this one?
- Based on information from this story, how is the NWSL responding to the current crisis?
- What is a press release?
- What is a press conference?
- How might press releases and press conferences to help the league to navigate the current crisis?
- What is leadership?
- Why do you think leadership becomes even more important to the NWSL as they try to get the league back on track? Be prepared to discuss your answers in class.