All eyes are on the Golden State Warriors as they kick off the Western Conference Finals Wednesday night in San Francisco, while the city the Warriors left behind is also getting some attention for the lack of eyes.
Click here to read the story at cbsnews.com.
Discussion Questions:
- Why are ticket sales important to a Major League Baseball franchise like the A’s?
- According to this story, why might the Oakland A’s be struggling to draw fans?
- What is the frequency escalator as it relates to ticket sales?
- Why is that an important sports business concept?
- What are some different strategies for boosting ticket sales at games?
- In addition to a lack of revenue from ticket sales, how else do you think the franchise could be impacted by low attendance?
- If you were responsible for boosting attendance at A’s games, what would you recommend? Be prepared to discuss your ideas in class.