Competitive Edge - Sports & Entertainment Marketing News

Olympics content expanded as Discovery and Snapchat renew deal

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US-based mass media company Discovery has expanded its content and advertising partnership with Snapchat to bring Olympic Games coverage to the photo and video sharing platform’s European users.

The agreement covers the Tokyo 2020 Games, still penciled in for this summer, and the Beijing 2022 Winter Games. 

Click here to read the story at sportspromedia.com.

Discussion Questions:

  1. Why would Discovery be interested in the Olympic Games?
  2. What is market segmentation?
  3. How might defining a group of consumers as “sports fans” represent market segmentation?
  4. Based on information from this story, what other market segment might Discovery be hoping to attract through this partnership?
  5. How might advertising on Snapchat help Discovery to reach sports fans?
  6. How might advertising on Snapchat help Discovery to reach younger consumers?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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