Competitive Edge - Sports & Entertainment Marketing News

Overwatch pivots to online-only matches, sees opportunity to grow with no live sports (CE)

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While the NBA, NHL and MLB were confronted with the coronavirus pandemic in March, Overwatch executives had been dealing with the outbreak for two months already.

As COVID-19 spread in China, where the league has four teams, and South Korea, where another is located, the U.S.-based esports league drastically altered the beginning portion of the season. 

Click here to read the story at usatoday.com.

Discussion Questions:

  1. What (who) is Overwatch?
  2. What is competition? What are the different types of competition?
  3. Who might represent competition for Overwatch?
  4. How might the lack of live sports provide Overwatch with an opportunity?
  5. Despite the opportunity provided by a lack of competition in the current climate, how has the coronavirus outbreak impacted Overwatch’s overall business?
Chris Lindauer
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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