At this point, it’s more of a shock if someone does not know about Paige Bueckers. The sophomore UConn women’s basketball star has become a must-see on and off the court.
Click here to read the story at ctinsider.com.
- Who is Paige Bueckers?
- What is NIL?
- How do collegiate athletes benefit from NIL?
- What is product endorsement?
- What characteristics do you think brands consider when evaluating which athletes or entertainers provide the best fit for representing their products and services?
- Why do you think Gatorade was interested in a deal with Paige Bueckers?
- What is a brand?
- What is a trademark?
- Can an athlete like Paige Bueckers be a brand? Why or why not?
- According to this story, Bueckers has filed for a trademark. What phrase is she hoping to trademark?
- Why will a trademark be important to her from a merchandising perspective?