Kansas City Chiefs quarterback Patrick Mahomes, the reigning Super Bowl MVP, leapfrogged six-time Super Bowl champion quarterback Tom Brady for No. 1 overall merchandise sales, according to the NFL Players Association’s list of top 50 selling players, released Monday.
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- What is licensing?
- Why is licensing important to an organization like the NFL Players Association?
- What is a licensor?
- What is a licensee?
- If you purchased a Patrick Mahomes hoodie online at Fanatics, who do you think is the licensor? The licensee?