Competitive Edge - Sports & Entertainment Marketing News

Pepsi Launches Limited-Time Nutmeg Cola

After introducing a S’mores Collection earlier this year, Pepsi now launches a cheeky limited-time Nutmeg flavor cola centered around the game’s craftiest move as fans across the globe tune in to the 2022 Qatar World Cup matches. 

Click here to read the story at hypebeast.com.

Discussion Questions:

  1. What is a mega event?
  2. Is the FIFA World Cup a mega event?
  3. What is sponsorship?
  4. Why do you think brands want to sponsor the World Cup?
  5. What is promotion?
  6. Why would Pepsi launch a flavor for just a limited time?
  7. Why do you think they named this new flavor “Nutmeg”?
  8. Is Pepsi a World Cup sponsor?
  9. What is ambush marketing?
  10. What are the different ways a marketer can “ambush” an event like the World Cup?
  11. How might this initiative from Pepsi represent an example ambush marketing?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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