Competitive Edge - Sports & Entertainment Marketing News

PGA Tour implementing $40M bonus pool to compensate most popular players

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Get ready for the rich golfers to get even richer.

The PGA Tour is implementing a $40 million bonus program that will reward the most popular players on tour.

Click here to read the story at yard barker.com.

Discussion Questions:

  1. Why do you think the PGA Tour is planning to reward the most popular players with a financial bonus?
  2. According to this story, how much will players have the potential to earn through the bonus pool?
  3. How will the PGA Tour determine which players are the most popular?
  4. What is a “Q Rating” and why is that something that might be important to a sports and entertainment marketing professional?
  5. In your opinion, how might this impact the popularity of PGA Tour events?
  6. What is competition?
  7. Based on information from this story, how might the threat of competition have influenced the PGA Tour’s decision to implement a bonus structure?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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