Competitive Edge - Sports & Entertainment Marketing News

PGA Tour to launch guaranteed money events for top stars, team format possible

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The PGA Tour plans to create a series of lucrative, international tournaments that will offer guaranteed money to the world’s best players, Golfweek can reveal.

Click here to read the story at golfweek.com.

Discussion Questions:

  1. Why is a quality product important in sports?
  2. Based on information from this story, describe the PGA Tour’s new event strategy.
  3. How might this strategy from the PGA Tour help to improve the product?
  4. How might that impact the PGA Tour from a business perspective?
  5. What is competition?
  6. What is the difference between direct and indirect competition?
  7. Who might represent direct competition for the PGA Tour?
  8. Based on information from this story, how might this new event series from the PGA Tour be a response to competition?
  9. What is the difference between event management and event marketing?
  10. What are some challenges the Tour might face from an event management perspective with the new series of events?
  11. What are some challenges the Tour might face from an event marketing perspective with the new series of events?
  12. If you were responsible for marketing the new events, what would your approach be? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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