Competitive Edge - Sports & Entertainment Marketing News

Pickleball Is Booming. Not Everyone Is Happy About That

According to its evangelists, pickleball is America’s fastest growing sport (it depends on how you measure).

Click here to read the story at gq.com.

Discussion Questions:

  1. What is pickleball?
  2. Have you ever heard of the sport?
  3. Have you ever played the sport?
  4. What are demographics?
  5. How would you describe the average pickleball consumer based on demographic data?
  6. Why do you think the sport is growing so fast?
  7. How might marketers be able to benefit from the sport’s explosive growth?
  8. What types of brands might benefit from aligning with the sport of pickle ball? Why?
  9. According to this story, not everyone is excited about the sport’s growth. Who might that be and why?
  10. What is competition?
  11. What is the difference between direct and indirect competition?
  12. Who might represent an example of each to the sport of pickleball?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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