Today, Pizza Hut announces the return of a beloved, limited-edition offering from the 1990s: Mini Basketballs.
Click here to read the story at nrn.com.
- What is nostalgia marketing?
- What are industry trends?
- Why do you think businesses and brands monitor industry trends?
- Why do you think nostalgia marketing is such a popular trend right now?
- How might this story represent an example of nostalgia marketing?
- Why do you think Pizza Hut’s approach to March Madness this year features a nostalgia marketing initiative?
- What is promotion?
- Based on what you learned in this news story, describe this March Madness promotion from Pizza Hut?
- What do you think Pizza Hut hopes to accomplish with this promotion?
- What is sponsorship?
- What is sponsorship activation?
- How might this story provide an example of sponsorship activation?