Post Malone’s partnership with Raising Cane’s continues Thursday with the opening of a Post Malone x Dallas Cowboys-themed Restaurant right in the heart of Cowboys Country – a place and a team that had lasting impact on Post from an early age.
Click here to read the story at prnewswire.com.
- What is a brand?
- What is brand loyalty?
- Are the Cowboys a brand? What about Post Malone or Raising Cane’s?
- Do you think the Cowboys, Post Malone, and/or Raising Cane’s have high levels of brand loyalty? Why or why not?
- What is brand extension?
- How might this story represent an example of brand extension?
- Why might Raising Cane’s want to partner with Post Malone?
- Why might Post Malone want to partner with Raising Cane’s?
- Why would the Cowboys be interested in opening a Cowboys-themed Raising Cane’s resaurant?
- Describe what the new restaurant concept might look like, based on what you learned from this story.
- How might the new restaurant help to attract more customers?