Competitive Edge - Sports & Entertainment Marketing News

Pro Sports’ Dilemma: Ownership or Rich TV Rights Deals?

Major leagues are increasingly planning to balance direct-to-consumer fan relationships (like NFL+) with billion-dollar rights deals from Disney, Comcast or tech giants like Apple and Amazon.

Click here to read the story at hollywoodreporter.com.

Discussion Questions:

  1. What is distribution?
  2. Why is distribution an important function of marketing?
  3. How might this news story demonstrate the concept of distribution in marketing?
  4. What are rights deals?
  5. Why are rights deals important to businesses like Disney, Comcast, Apple and Amazon?
  6. Why are those deals important to sports teams and leagues?
  7. What is a “direct-to-consumer” fan relationship as it relates to rights deals?
  8. Based on what you read in this news story, describe the dilemma in pro sports as it relates to rights deals.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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