The Tampa Bay Rays are one win away from advancing to the franchises first World Series since 2008. But, it’s been a strange season without fans at the game amid the coronavirus pandemic.
That’s where the Rays social media team has really stepped up their game to connect with their fans.
Click here to read the story at abcactionnews.com.
- What is fan engagement?
- Why is fan engagement to sports teams like the Rays?
- How might social media platforms help teams like the Rays to boost levels of fan engagement?
- Based on information from this story, how have the Rays’ social media team created ways to connect with fans on social media?
- If you were managing the social media accounts for your favorite sports teams, what would you do to engage your fan base? Be prepared to share and discuss your ideas.