Competitive Edge - Sports & Entertainment Marketing News

Report: Miami, BYU Investigated by NCAA Enforcement over Potential NIL Violations

TThe NCAA is investigating two “high-profile” NIL deals involving football players at BYU and Miami “for potential violations of the association’s interim rules regarding new marketing rights for college athletes,” according to Sportico’s Daniel Libit and Eben Novy-Williams.

Click here to read the story at bleacherreport.com.

Discussion Questions:

  1. What are industry trends?
  2. How do trends impact the sports and entertainment industry?
  3. What is NIL?
  4. How might NIL represent the concept of industry trends?
  5. How might the institution of new NIL rules this season present a challenge for the NCAA as it tries to regulate recruiting in college sports?
  6. How do new NIL rules benefit college athletes?
  7. Based on information from this story, what might constitute a NIL violation?
  8. What are ethics?
  9. In your opinion, are NIL violations unethical? Why or why not?
  10. In your opinion, do NIL rules create an uneven playing field for some colleges from a recruiting standpoint? Why or why not? Why might that be important?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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