Competitive Edge - Sports & Entertainment Marketing News

Report: Minor-league baseball season expected to be canceled due to COVID-19 (CE)

As Major League Baseball works toward a resolution to have an 82-game season this year, minor-league baseball is preparing for its fate during the COVID-19 pandemic. 

When MLB announces a plan for the 2020 season, it appears the hammer will drop on MiLB.

Click here to read the story at msn.com.

Discussion Questions:

  1. What is revenue?
  2. Why is revenue important to minor league baseball teams?
  3. How do minor league baseball teams generate revenue?
  4. Why are ticket sales especially important to minor league baseball teams?
  5. What are some creative ways Minor League Baseball teams are finding to generate revenue during the health crisis?
  6. What is promotion? Why do you think it is important for minor league teams to continue to engage in promotional activities?
  7. Why do you think MiLB franchises could be in trouble if the season gets cancelled?
  8. In your opinion, will MiLB survive this health crisis? Why or why not?
Chris Lindauer

Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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