The XFL is back in 2023, its third iteration after trying to launch a spring football league two other times.
Click here to read the story at espn.com.
- What is branding?
- Why is branding important in sports and entertainment?
- Why do you think branding might be particularly important to a new team or league?
- Based on what you learned (and saw) in this news story, how would you describe the XFL’s branding?
- Which logo did you like the best?
- Overall, what are your impressions of the XFL’s branding?
- What is merchandising?
- Why is merchandising important in sports and entertainment?
- Do you think the XFL’s branding will result in a successful merchandising program for the league? Why or why not?
- What is publicity?
- How might the release of the league’s branding help the XFL to generate publicity?
- Why might that be important?