Competitive Edge - Sports & Entertainment Marketing News

Some product placement resonates with TV viewers more. Here’s the trick.

In “The Variant,” an episode from the Disney+ hit streaming show Loki, it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin toilet paper, Dove soap, and Arm & Hammer deodorant. At one point, Loki barrels down an aisle with vacuum cleaners and fights off an opponent with a corded vacuum while iRobot vacuums are prominently featured on the shelf.

Click here to read the story at popsci.com.

Discussion Questions:

  1. What is product placement?
  2. Have you ever noticed a product or brand appearing in something you watched or listened to?
  3. What impact did the product placement have? Did it change your perception of the brand or product?
  4. Did the placement have any influence on whether you would purchase the product in the future?
  5. Why do you think brands pay to place products in movies, shows and other forms of entertainment?
  6. According to your textbook (The Business of Sports & Entertainment), are all product placements paid?
  7. According to this article, are all product placements effective?
  8. What does the author of this story suggest as the most effective way to engage in product placement strategies?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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