Esports sponsorship is in a bind. Gone are the gold-rush days of 2017-2020, where brands jumped at ambitious pitches from teams that believed their own hype.
Click here to read the story at digiday.com.
- What is sponsorship?
- How do businesses and brands determine which sports and entertainment properties to sponsor?
- What types of businesses or brands might be interested in sponsoring esports teams and events?
- What might an esports sponsorship look like?
- What is ROI?
- What types of things determine ROI from a sponsorship perspective?
- According to this story, sponsors haven’t been seeing the ROI on esports sponsorship that they expected. Why might that be?
- How has that impacted esports sponsorship as a whole?
- What is price?
- How do you think sports and entertainment properties determine sponsorship price?
- According to this story, how have esports player salaries impacted sponsorship price?
- What do you think the esports industry can do to try to win back more sponsorship deals? Be prepared to discuss your answers in class.