The coronavirus pandemic, and subsequent worldwide shutdown of sports, has cast doubt on future partnerships for brands and rights holders. A study from sports marketing agency Two Circles this month fueled further doubt, predicting that global sports sponsorship spend in 2020 is set to take a US$17.2 billion hit as a result of Covid-19.
Click here to read the story at sportspromedia.com.
- What is sponsorship?
- How has the COVID-19 health crisis devalued sports and entertainment sponsorships around the world?
- In your opinion, will the business of sponsorship eventually bounce back? Why or why not?
- According to this story, how might data be the key for future sponsorship growth?
- How might this collection of data impact you as a consumer?