Competitive Edge - Sports & Entertainment Marketing News

Sports sponsorships are raising more than just brand awareness

The universal breadth and appeal of sports continues to present brand sponsors with significant upside, both through exposure and how well consumers regard brands’ involvement. Combined, sports activations are doing more than boosting brand awareness—they’re leading to higher conversion rates.

Click here to read the story at nielsen.com.

Discussion Questions:

  1. What is sponsorship?
  2. Why do brands invest in sponsorship as a marketing tool?
  3. How does sponsorship help a brand to reach consumers?
  4. What makes sponsorship a unique marketing medium?
  5. What is ROI?
  6. Why is ROI important to a sponsor?
  7. Based on information from this story, is it possible for brands to generate a positive ROI on a sponsorship investment?
  8. According to this story, crypto companies have been investing heavily in sponsorship. Why do you think that might be?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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