Competitive Edge - Sports & Entertainment Marketing News

Stephen Curry Nearing $1B Deal With Under Armour

Stephen Curry is a business mogul. 

From cryptocurrency to television shows, the Warriors star has amassed a fortune near $160 million according to celebritynetworth.com.

Click here to read the story at si.com.

Discussion Questions:

  1. What is a brand?
  2. Are athletes like Steph Curry a brand?
  3. What is a business mogul?
  4. What makes Steph Curry a business mogul?
  5. Why do you think so many athletes today are taking control of their brands, investing in businesses, and becoming entrepreneurs?
  6. What is endorsement?
  7. Why do brands pay athletes to endorse their products and services?
  8. Why do you think Steph Curry is so valuable to Under Armour?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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