Starting tomorrow, the entire basketball world sets its sights on Salt Lake City, Utah, for NBA All-Star Weekend.
Click here to read the story at si.com.
- What is brand/product endorsement?
- Why do brands like Under Armour pay athletes like Steph Curry to endorse their products?
- What is a signature shoe?
- What is the difference between a player wearing a certain brand, endorsing the brand, and having a signature shoe?
- Why do you think Stephen Curry is so important to Under Armour?
- Why do you think Stephen Curry has remained with Under Armour through the years?
- What is product development?
- How would you describe the new Steph Curry product?
- Why do you think the shoe will drop during All-Star Weekend?
- What is a retro shoe?
- What are industry trends?
- Why do you think retro shoes are such a popular industry trend?