Competitive Edge - Sports & Entertainment Marketing News

Subway, Deion Sanders Challenge NFL Players to Support NFL PLAY 60

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Subway restaurants, the Official Sandwich Sponsor of the National Football League ,?is bringing players and fans together through a friendly competition to get them dancing on-the-field and on social to raise money for a worthy cause. With choreography led by NFL legend and notorious high-stepper, Deion “Primetime” Sanders, Subway dubbed his iconic two-step the “Footlong Shuffle” to benefit the NFL PLAY 60 youth health and wellness programs.    

Click here to read the story from qsrmagazine.com.

Questions for Classroom Discussion

  1. What is sponsorship?
  2. What is cause marketing?
  3. What is the difference between traditional sponsorship and a cause marketing campaign?
  4. Do you think this story represents an example of cause marketing? Why or why not?
  5. How do you think Subway hopes to benefit from this sponsorship? Be prepared to discuss your answers.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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