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Super Bowl 55 commercial spots ‘virtually sold out’ despite dip in demand due to COVID-19

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The commercial lineup for Super Bowl 55 is now, finally, all but set.

ViacomCBS confirmed to USA TODAY Sports on Wednesday that it has “virtually sold out” its national advertising inventory for this year’s broadcast — despite an apparent decline in demand for the spots due to the COVID-19 pandemic.

Click here to read the story at usatoday.com.

Discussion Questions:

  1. What are broadcast rights?
  2. What are ratings?
  3. Why are ratings important to CBS? Why are they important to the NFL and Super Bowl advertisers?
  4. Based on information from this story, how much is CBS charging for a 30 second commercial during this year’s Super Bowl?
  5. Why do you think Super Bowl ads are so expensive?
  6. The headline of this story suggests there was a dip in demand for Super Bowl ads because of COVID-19. Why might that be?
  7. Could you argue that this might actually be a better year to advertise during the Super Bowl than most years? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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