A Super Nintendo World is coming to Universal Studios Hollywood in 2023, the theme park shared with Travel + Leisure. The park will be the first of its kind in the United States.
Click here to read the story at travelandleisure.com.
- What is a brand?
- Is Nintendo a brand?
- What is brand extension?
- How might a Super Nintendo World theme park represent the concept of brand extension?
- What is licensing?
- What is licensed merchandise?
- Why would Nintendo be interested in opening a theme park?
- Why do you think they are opening it at Universal Studios?
- How might the theme park help to increase sales of licensed merchandise?