Competitive Edge - Sports & Entertainment Marketing News

Super Nintendo World Is Coming to the U.S. Next Year for a First-of-its-kind Theme Park

A Super Nintendo World is coming to Universal Studios Hollywood in 2023, the theme park shared with Travel + Leisure. The park will be the first of its kind in the United States.

Click here to read the story at travelandleisure.com.

Discussion Questions:

  1. What is a brand?
  2. Is Nintendo a brand?
  3. What is brand extension?
  4. How might a Super Nintendo World theme park represent the concept of brand extension?
  5. What is licensing?
  6. What is licensed merchandise?
  7. Why would Nintendo be interested in opening a theme park?
  8. Why do you think they are opening it at Universal Studios?
  9. How might the theme park help to increase sales of licensed merchandise?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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