Competitive Edge - Sports & Entertainment Marketing News

The Megacast, Sponge Bob and Streaming, The NFL Brought Us A Glimpse At The Future All On One Sunday…

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The NBA gets a lot of credit for looking for new ways to engage fans, but when we look back on the fanless fall, the NFL may, and should have emerged from the top of the forward-thinking pack, and Sunday was the best example, across the board, of a glimpse into the future of sports how we want it, where we want it and when we want it.

Click here to read the story at joefavorito.com.

Discussion Questions:

  1. What is a “megacast”?
  2. Why do you think ESPN opted for a megacast for an NFL game?
  3. What is a target market?
  4. Who do you think the NFL might be targeting by offering a game broadcast on Nickledeon?
  5. Why might that target audience be important to the NFL?
  6. How do you think the NFL will benefit in the future by offering different ways for fans to watch games?
  7. What is fan engagement?
  8. How might alternative broadcasts and megacasts might help boost levels of fan engagement?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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