Competitive Edge - Sports & Entertainment Marketing News

The Rolling Stones Roll Into Rock And Retail

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It’s only rock-and-roll retail but they like it. The Rolling Stones, once the bad boys of rock music and now elder statesmen best known for their extravagant (and expensive) world tours every time their bank accounts dip below nine figures, are getting into the retail business.

Click here to read the story from forbes.com.

Questions for Classroom Discussion:

  1. What is a brand?
  2. Can I music group or band be a brand?
  3. What is brand extension?
  4. How might this story represent an example of brand extension?
  5. What is e-commerce? How will e-commerce help the Rolling Stones to sell merchandise to fans who can’t visit the band’s retail store in England?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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