Competitive Edge - Sports & Entertainment Marketing News

‘The sky’s the limit on where this can go’ — The worlds of Fortnite and football collide

The rivalry between elite football clubs is already fierce, but it’s just been shot into new territory.

As global fanbases shelter from the pandemic at home, a collaboration between Epic Games – the creator of the video game Fortnite – and the world of football has opened another sphere of competition online.

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Discussion Questions:

  1. What is cross promotion?
  2. How might this news story illustrate the concept of cross promotion?
  3. How might Epic Games benefit from this promotion?
  4. How might the soccer clubs that partnered with Epic Games for this promotion benefit?
  5. How do you think the global appeal of both parties might benefit Epic Games and their soccer club partners?
  6. What is fandom?
  7. How might the concept of fandom help to fuel the success of this promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.