From visual effects to A-list celebrities, there’s a lot to pay attention to in the elaborate productions that are Super Bowl ads.
So it’s easy for elements like music and voice-overs to be overshadowed. Still, for ads that can cost up to $7 million for just 30 seconds of airtime, it’s important to get every detail right.
Click here to read the story at morningbrew.com.
- What is advertising?
- Why do brands advertise?
- Why would a brand invest $7 million in a Super Bowl ad?
- Given the significant investment, why is it important for brands to “get it right” when advertising during the Super Bowl?
- According to this story, last year’s Super Bowl ads carried a more somber tone than this year’s ads. Why do you think that might be?
- Some Super Bowl ads did not include a single audible mention of the brand’s name: 40%, to be exact. And only 20% included a spoken tagline, according to research cited in this news story. Why would a brand take that approach?
- What is licensing?
- How does licensing relate to music featured in Super Bowl ads?
- How might licensing make advertising during the Super Bowl even more expensive for a brand?
- In your opinion, should brands include licensed music as part of their Super Bowl ads? Why or why not?