Competitive Edge - Sports & Entertainment Marketing News

The Washington Football Team’s search for a new name is reaching its final stage

The Washington Football Team will play with their minimalist branding through the 2021 season but will unveil a new moniker ahead of next year.

As a guest on the Adam Schefter Podcast, WFT Co-CEO Tanya Snyder said that the team was down to three potential candidates.

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Discussion Questions:

  1. What is a brand?
  2. What is rebranding?
  3. Why is the Washington Football Team rebranding?
  4. What are some things the franchise must consider as part of the rebranding process?
  5. What is fandom?
  6. How do you think fandom impacts a franchise’s decisions relating to a rebrand?
  7. Which name do you think the franchise should select? Why?
  8. How do you think the rebrand will impact the team’s ability to sell licensed merchandise? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.