For four games only, the Eugene Emeralds will re-brand and become the Eugene Exploding Whales.
Click here to read the story at cnn.com.
- What is a brand?
- Are the Eugene Emeralds a brand?
- What is rebranding?
- Why do you think the Emeralds are rebranding?
- Why do you think they are rebranding as the Exploding Whales?
- What is publicity?
- How might the Emeralds franchise benefit from the publicity generated by this short-term rebrand?
- Why do you think they are only rebranding for four games?
- What is an industry trend?
- Why do you think rebranding promotions like this one are such a popular trend with Minor League Baseball teams?