Competitive Edge - Sports & Entertainment Marketing News

Tiger Woods explains ditching Nike shoes for FootJoy at Masters

Tiger Woods’ presence at Augusta National this week 14 months removed from a devastating leg injury was shocking on its own.

Then people saw his shoes.

Click here to read the story at yahoo.com.

Discussion Questions:

  1. What is endorsement?
  2. Why do brands pay athletes and celebrities to endorse their products and services?
  3. What characteristics do you think brands consider when determining which athletes and celebrities to endorse their products and services?
  4. Do you think Nike’s relationship with Tiger Woods has paid off for the brand? Why or why not?
  5. According to this story, what brand of shoe was Tiger Woods wearing at the Masters?
  6. Why wasn’t he wearing Nike?
  7. How do you think Nike feels about Tiger’s decision?
  8. In your opinion, will Tiger’s decision to wear a different brand impact Nike in any way? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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