TikTok has jumped into the ring with the UFC in a multi-year partnership to carry live, weekly short-form programming.
This is the first time that TikTok has collaborated with a sports body ‘to create a position/resource dedicated to creating TikTok content,’ suggesting that sport could play a major role in TikTok’s future.
Click here to read the story at thedrum.com.
- What is digital marketing?
- How can digital marketing help sports leagues like UFC to reach fans?
- What is fan engagement?
- Why is fan engagement important to a sports league like UFC?
- What is content marketing?
- How might this news story provide an example of content marketing?
- How might a partnership with TikTok help UFC to reach and engage new fans?