Competitive Edge - Sports & Entertainment Marketing News

TikTok deepens sport offering with multiyear UFC content deal

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TikTok has jumped into the ring with the UFC in a multi-year partnership to carry live, weekly short-form programming.

This is the first time that TikTok has collaborated with a sports body ‘to create a position/resource dedicated to creating TikTok content,’ suggesting that sport could play a major role in TikTok’s future.

Click here to read the story at thedrum.com.

Discussion Questions:

  1. What is digital marketing?
  2. How can digital marketing help sports leagues like UFC to reach fans?
  3. What is fan engagement?
  4. Why is fan engagement important to a sports league like UFC?
  5. What is content marketing?
  6. How might this news story provide an example of content marketing?
  7. How might a partnership with TikTok help UFC to reach and engage new fans?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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