Competitive Edge - Sports & Entertainment Marketing News

Turner Sports is betting feud between golf stars DeChambeau and Koepka will be Black Friday TV draw

Following a day that families will spend trying to steer clear of politics and avoid fights, Turner Sports is counting on conflict and drama to lure viewers to its Black Friday golf showcase.

Click here to read the story at cnbc.com.

Discussion Questions:

  1. What is an exhibition event?
  2. Why do you think exhibition events exist?
  3. Who benefits from these events?
  4. How do you think the PGA Tour might benefit from this event?
  5. How do you think DeChambeau and Koepka might benefit from this event?
  6. What are broadcast rights?
  7. Why do you think TNT wanted the broadcast rights to this edition of “The Match” golfing event?
  8. What are ratings?
  9. How do you think broadcasting the event on Black Friday might impact ratings and why is that important to TNT?
  10. What is event management?
  11. What is event marketing?
  12. In class, be prepared to discuss the variables that might impact The Match from an event management and marketing perspective.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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