Competitive Edge - Sports & Entertainment Marketing News

Twins announce 2021 promotions, new bag policy

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Wednesday, the Minnesota Twins announced special events and promotions for the rest of the 2021 season.

With single-game tickets for the team’s remaining games set to go on sale at noon on Thursday and capacity set to ramp up in the coming weeks, the club also announced it is updating its bag policy starting May 24. 

Click here to read the story at kstp.com.

Discussion Questions:

  1. What is promotion?
  2. Why do sports teams engage in promotion?
  3. Based on information from this news story, describe one of the promotions recently announced by the Minnesota Twins.
  4. How might this promotion help to draw fans to the ballpark?
  5. Why is attendance important to a MLB team?
  6. Why are ticket sales important to MLB teams?
  7. What is the difference between ticket sales and attendance?
  8. What is the “frequency escalator” as described in your textbook and how might this news story illustrate an example of that concept?
  9. Which of these promotions would be most likely to encourage you to get out to the ballpark this summer?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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