Competitive Edge - Sports & Entertainment Marketing News

UCF football players to sport custom QR codes on jerseys during 2022 spring game

It’s not a football position but a code, and UCF football players will display them on the back of their jerseys during the 2022 spring game.

Click here to read the story clickorlando.com.

Discussion Questions:

  1. What is digital marketing?
  2. Why is it important for a collegiate athletic program to adopt sound digital marketing strategies?
  3. What is a QR code?
  4. How might QR codes represent an example of digital marketing?
  5. Why are UCF football players going to have QR codes on the back of their jerseys for the 2022 spring game?
  6. Why do you think they are only wearing them for the spring game and not for regular season games?
  7. What is NIL?
  8. How might players benefit from the presence of QR codes on jerseys from a NIL perspective?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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