Competitive Edge - Sports & Entertainment Marketing News

UFC Teams With Netflix On Promotion Of Jason Momoa Movie ‘Sweet Girl’

Mixed martial arts organization UFC has collaborated with Netflix for branded content on the streamer’s new Jason Momoa movie Sweet Girl which drops tomorrow, Aug. 20, in all global territories.

Click here to read the story at deadline.com.

Discussion Questions:

  1. What is cross promotion?
  2. What is “branded content” as described in this news story?
  3. How might this story represent an example of cross promotion?
  4. How might UFC benefit from the promotion?
  5. How might Netflix benefit?
  6. Why is it important for both parties to benefit from a partnership like this one?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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